Channel-agnostic strategy. User experience optimization. Data-driven decisions. Over a decade of turning insights into growth for startups and enterprise brands.
Get In TouchHey, I'm Kyler Patterson. I've spent over a decade helping brands figure out what actually drives growth. From scrappy startups to enterprise companies, I've worked in-house, at agencies, and ran my own shop. Here's what I've learned works:
I don't chase vanity metrics. I focus on what actually drives revenue—whether that's acquisition, activation, retention, or expansion. Your business goals become my north star.
SEO, paid social, email, content—these are tools, not solutions. I deploy whatever channels make sense for your business, not what's trendy or what I'm comfortable with.
Traditional CRO is dead. I map entire user journeys to find friction points and opportunities. Better UX means better conversions, upgrades, and retention.
Gut feelings don't scale. I build measurement frameworks that connect marketing activities to business outcomes, so you always know what's working and why.
Before touching anything, I deep-dive into your business model, customers, competitive landscape, and constraints. What works for one company rarely works the same for another.
I ruthlessly prioritize based on potential impact vs. effort. The 80/20 rule is real—let's focus on the 20% that drives 80% of results.
From first touch to retention, I trace every interaction to identify where users experience friction, confusion, or drop-off. The best optimizations come from problems users can't articulate.
Hypotheses become experiments. Data guides decisions. Small tests validate big ideas. When something works, we scale it. When it doesn't, we learn and iterate.
Short-term wins are great, but sustainable growth comes from repeatable systems and processes that deliver results long after I'm gone.
I've worked in-house leading growth teams, at agencies managing diverse client portfolios, and as a founder running my own marketing agency. Each environment taught me something different about what actually drives sustainable growth.
Whether you're a founder-led startup looking to scale or an established brand seeking optimization, let's discuss how strategic thinking can help you hit your goals.